I collaborated with YoungMinds and Bold Content to bring you this short film, 'Join Our Fight'. YoungMinds were sponsoring the the Sidemen vs YouTube AllStars Charity Football match, so this film was shown before the game. We decided the overall concept would be hip-hop influenced, focusing on the young demographic. However, emphasis was still very much put on the emotional and personal impact of Alex's story, portraying a serious message reaching out to those in need. A slight change in instrumentation was used when the positive message was told, introducing a subtle 16th note arpeggiator with subtle modulation and side-chain compression. Both myself and the creative directors thought a small increase in the tempo at this moment was required to increase optimism.
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